Facebook and U.S. Elections 2010: Any Correlation?

Posted by on Nov 4th, 2010 and filed under Featured, Politics. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

In the US Elections last Tuesday, it looks like Facebook had a big part in predicting the results of the elections. As some have known, politicians have used this social networking site in their campaigns in order to gain support from the public.

The “I Vote” button that appeared in news feeds last Tuesday was clicked by 12 million people, which was a lot bigger than the 2008 elections. Then, page popularity also helped in predicting the election results because a page with the most number of Facebook fans was the one who won. There is a possibility that the campaign and support of candidates and the number of Facebook fans in his or her page are connected. Candidates communicate and interact with their supporters in Facebook, something that is very important for voters, to see if this candidate is people-oriented or not.

The “US Politics on Facebook” Page has analyzed the election results by looking at the candidates’ Facebook pages and see the connection of both.

For the 98 contested House seats, 74% of those who won had the most number of Facebook fans, while in the 19 Senate races, 81% of those who won also has the most number of Facebook fans. When it came to incumbents of the House in the Democrat party, 46 of them lost and these 46 had fewer Facebook fans than that of their challengers.

Another example given by the Facebook page is the House race between Alan Grayson and Daniel Webster in the 8th district of Florida. Webster has a lot of fans than Grayson in his Facebook page, and Webster won. In the Florida Senate, Marco Rubio of the Republican party had 132,000+ Facebook fans and he won against Kendrick Meek and Gov. Charlie Crist.

But Facebook did not stop on the predicting of election results. After winning, most of the candidates thanked their supporters like Rubio who said “Thank you everyone! We won the Florida U.S. Senate race”, and was answered by 8,000 fans through comments or likes. For those who lost, well, no messages were seen from them, while others congratulated the winners like Kendrick Meek. This just shows which of the candidates are willing to interact with the public even after the elections.

Indeed, Facebook has helped in predicting the election results, especially now that Facebook is such a powerful communication tool with people. The fact that politicians are interacting with fans in Facebook is one way to tell them that they can be trusted and care more for the people than for themselves.


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