Old Navy Catching Up with American Trend

Posted by on Mar 18th, 2010 and filed under Campus Updates, Featured. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Race tracks will be the main attraction for washing off current store designs of the clothing magnate Old Navy. Putting on with this new façade signifies the goal of the company to run fast track to catch up or better yet get ahead of the clothing market. It has seemingly lost its glory back in 2007 and has been trying to tap back into their selling momentum ever since 2008.

The clothing line is originally created with two basic marketing cores:  affordable and trendy. It is GAP’s branch that dresses up each members of a family. Old Navy is the one-stop clothing name in as early as 1994 which name is taken from a bar in Paris. Outlets have sprouted all over the US reaching to over a thousand thus making it visible to American shoppers.

Fall hit Old Navy’s blooming field when uncalculated changes took place at around 2005. New logo is introduced, advertisements jived into an upscale fashion trend totally blurring the Old Navy trademark.  It resulted to some outlets shutdown.

This will be Old Navy’s second attempt to put on an updated look. Changes come spring season will be cautious on retaining the clothing cuts and styles that patrons have grown accustomed with.


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